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PURPOSE: The primary purpose of the Marketing Assistant position at Portage Path Behavioral Health (PPBH) is to participate and assist in the execution of marketing activities for PPBH with emphasis on client and community education, customer development, and internal operations. The Marketing Assistant is a full-time position.
RELATIONSHIPS: The Marketing Assistant reports directly to the Director of Marketing.
KNOWLEDGE, SKILLS, AND ABILITIES: The specific skills required of the Marketing Assistant are a mixture of communication, organization, and creative skills, including:
1. Strong written and verbal communication skills.
2. Knowledge of proper English grammar practices
3. Knowledge of marketing, sales, and customer service principles.
4. Ability to use computer-based programs and systems.
5. Knowledge of online marketing practices and management of social media platforms.
6. Ability to create and design digital and printed materials and advertisements.
7. Ability to maintain an organized record-keeping system and generate reports.
8. Keen attention to detail and ability to self-edit.
9. Experience with Canva, Adobe tools, videography, editing software, WordPress, Microsoft, Sprout Social (or other social media management system), and SEO preferred.
2. Knowledge of proper English grammar practices
3. Knowledge of marketing, sales, and customer service principles.
4. Ability to use computer-based programs and systems.
5. Knowledge of online marketing practices and management of social media platforms.
6. Ability to create and design digital and printed materials and advertisements.
7. Ability to maintain an organized record-keeping system and generate reports.
8. Keen attention to detail and ability to self-edit.
9. Experience with Canva, Adobe tools, videography, editing software, WordPress, Microsoft, Sprout Social (or other social media management system), and SEO preferred.
This knowledge and these skills are used in the overall management of PPBH, promotional and fundraising efforts. A Bachelor’s Degree in business, marketing, advertising, journalism, or public relations is required.
PROBLEM SOLVING: Problem-solving activities for the Marketing Assistant focus on attracting new customers and partners, as well as educating the public about PPBH services.
FREEDOM TO ACT: The Marketing Assistant’s freedom of action is circumscribed by Ohio State law, PPBH policies, procedures, and relevant accreditation and certification standards.